The key marketing strategy for establishing the ‘F4L’ name brand is the strategic partnerships it forms with charities, community groups and other youth organisations. This falls in line with the Governments’ own directive for a multi-agency approach to tackling youth offending. Our current list of strategic partners includes:
With over 13,000 students choosing to study with us each year, Croydon College is one of the largest providers of Further and Higher Education courses in the South East, with more than 350 qualifications to choose from. There are three colleges which together form Croydon College. Foundation 4 Life works in partnership with Croydon College to run “Pathfinders”: a Peer Mentoring Project where college students are trained as qualified peer mentors to work with F4L clients and their young people at risk.
National Probation Service
Foundation 4 Life has been commissioned by London Probation Diversity Directorate to carry out a piece of work around female offenders who are approaching the end of their custodial sentence. The Project called “From Prison to Release” will see F4L providing a select number of female prisoner in and around London and involve the organization providing training, mentoring, work placement and support pre and post release. This project is being monitored and evaluated as a test case for strategies in reducing re-offending.
South London Tamil Welfare Group
South London Tamil Welfare Group (SLTWG) is a registered charity, working for the Tamil Community from 1985. We support Tamil refugees by providing advice and services relating to their immigration, welfare benefits, housing, education, employment and training needs. We work across South London Boroughs of Merton, Wandsworth, Croydon and Kingston. SLTWG have successfully achieved round 3 funding in partnership with Foundation 4 Life for a 2 year project working with 5 schools in Croydon targeting Tamil students at risk of offending/exclusion and their families.
Crime Diversion Scheme
The CCDS is a registered charity based in Surrey which for the last 10 years has been running successful crime prevention events, using prisoners from HMP Coldingley. The ex-offenders have all been trained in youth work, child protection, drama and group work. F4L works with the CCDS project to organise trips to the crime diversion events with groups from various YOT’s, Schools, PRU’s and other youth and community organisations. More than 1000 young people visit these events every year. The CCDS still remain today as one of our strategic partners.
Eco-Actif Services is a dynamic Community Interest Company (CIC) offering practical help and support for economically inactive people including ex-offenders, people recovering from substance and alcohol misuse and lone parents. Eco-Actif run a number of successful and innovative programmes tackling the problems connected with long term unemployment and social exclusion. Foundation 4 Life and Eco-Actif have successfully worked in partnership on a number of high profile diversion programmes funded by Safer London Foundation, the Home Office and the LDA.
The British DJ & MC Academy
An exciting organisation which provides vocational training and workshops delivering National Arts Awards in DJ’ing and MCing, Radio Presenting, Drama and other performing arts. In colloboration with Foundation 4 Life they offer a Residential Urban Arts Project, aimed around personal development, behaviour modifcation and talent development.
Avant Garde Dance Company was established in 2001 by Choreographer and Artist Director Tony Adigun. It is an extremely unique company that is highly respected and recognized in hip-hop and contemporary dance circles alike. We work in 3 main sectors: Dance Theatre, Commercial/Corporate and Education/Teaching. Foundation 4 Life work in partnership with Avant Garde to deliver the Residential Urban Arts Project.
Race on the Agenda (ROTA)
ROTA is a social policy think-tank that was set up to strengthen the voice of Black, Asian and minority ethnic communities through increased civic engagement and participation in society. ROTA was set up in 1984 (previously named GLARE: Greater London Action on Race Equality) to work with BAME communities, the Third Sector that was set up to serve them and others interested in race equality to achieve social justice and promote human rights, equality of opportunity diversity and justice. ROTA is a membership organisation, registered as a charity. Foundation 4 Life has worked with ROTA in delivering events centred around young crime and peer mentoring as well as delivering master classes on effective practice at ROTA seminars and events.
London Action Trust (LAT)
LAT works to break the cycle of offending and create safer communities. We provide support, guidance and rehabilitation to prisoners and ex-offenders. The V Mentoring projection funded by V works with young ex-offenders or young people at risk of offending. Participants receive training to be mentors to 13 - 17 year olds at risk of offending. V encourages projects that promote personal development and accreditation to give young people, from diverse backgrounds, the chance to improve their skills and employability. F4L have teamed up with LAT to allow mentors to work within our client groups.
Damilola Taylor Trust
The Damilola Taylor Trust was launched by Damilola’s parents, Richard and Gloria Taylor on 27th November 2001. The trust organises youth events, mentoring and seminars aimed at crime diversion and engaging young people in purposeful activity. The DTT is also the organisation behind the “respect your life not your knife” campaign supported by Rio Ferdinand. F4L consultants work with Damilola Taylor Trust to deliver gun, gangs and knife workshops and talks within schools in London.
African Families Support Services
African Families Support Services is a charitable organisation based in Kingston- Upon-Thames, Surrey, England and was established in 1999 to address issues relating to poverty, sickness, education, guidance, social exclusion, support and advice on social and heath issues to African communities living in London, particularly refugees, asylum seekers, youth, and those affected by HIV/ AIDS. The charity also runs Restorative Justice Programs in schools in London and the South East which incorporates crime prevention workshops delivered by F4L consultants.
Croydon Education Business Partnership
CEBP’s remit is to broker education-business links and support the development of work-related learning and enterprise skills in young people. This is achieved through the delivery of a variety of programmes which develop young people’s understanding of the world of work whilst enhancing their employability skills. All our projects / activities are delivered with the support of the business community with whom we have a very positive relationship. Foundation 4 Life have teamed up with CEBP to offer local schools the chance to place disaffected students on long term work experience placements.
Mothers Against Guns
Marcia Shakespeare, the mother of Letisha Shakespeare, 17, and Beverley Thomas, the mother of Charlene Ellis, 18, the two college friends who were shot in a crossfire while celebrating New Year in Aston, Birmingham.